Tuesday, April 27, 2010

LA Bantam - Publisher's Weekly

"The Weekly Record" was a list "of American book publication in the week of issue" that Publisher's Weekly provided as a "convenient reference and buying list for bookstores and libraries." By sending in 21 of the 29 books to PW for inclusion in this list Bantam Publications did something unique; no other mass market books were listed in the "The Weekly Record."  For three weeks in 1941 Bantam's books were listed in a section for "pamphlet material and books of lesser trade interest."

Bantam books joined such items as Folk Dancing for Jewish Centers, Methods for Diagnostic Bacteriology, The Geology of the Cleveland Region and Just a Moment Please! Dedicated to All Those Persons Whose Future is Still Ahead of Them.

Why did Bantam bother with sending their first 20 books plus one more to PW for inclusion in this listing? I can't imagine it having much impact on sales. Libraries would not be interested in mass market books and bookstores would not expect to see them in PW, particularily in the "lesser trade interest" section. Another one of Bantam's mysteries. Below is a list of the books and the PW issue and the listing for The Tower of Flame [and] Jaragu of the Lost Islands.

April 5, 1941:

1 The Spanish Cape Mystery     Ellery Queen    
2 Little Known Facts About Well Known People     Dale Carnegie    
3 Your Health Questions     Morris Fishbein    
4 Everybody's Dream Book     anon.    
5 How to Make Friends Easily     S. Currie
6 Everybody's Book of Jokes and Wisecracks     Jerome Gregory
7 The Voice of Experience     [Marion Sayle Taylor]
8 Favorite Poems     Henry C. Brown (ed.) 
9 Enter the G-Men     William Engle
10 1000 Facts Worth Knowing     [Joseph Nathan Kane]

April 12, 1941:

11 How to Win and Hold a Husband     Lucille Martin
12 The World's Great Love Affairs     Eleanor Packer (ed.)
13 Children's Favorite Stories      E. Lewis
14 The Lone Ranger and the Secret of Thunder Mountain     Fran Striker
15 Poems of Passion     Ella Wheeler Wilcox
16 Grimms' Fairy Tales     Emily Wayne  E. Lewis
17 Private Lives of Movie Stars     Eleanor Packer (ed.)
18 Love on the Run     Fred MacIsaac
19 The Tower of Flame [and] Jaragu of the Lost Islands     Rex Beach
20 The Story of Rabelais and Voltaire     Hendrik Willem van Loon

September 6, 1941:

25 Nobody Heard the Shot     Donald Barr Chidsey


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