LA Bantam - 10 cents Revisited Part I

I've discussed LA Bantam's 10 cents price in a couple of posts (parts I and II) and don't have anything to add about LA Bantam. But I thought it would be interesting to see other examples of publishers selling paperbacks for less than the standard 25 cents.

The best known American example is Dell Publishing Company, Inc. of New York and their 10 cents series from 1951. They were described by the publisher as "a pocket-sized book at a price of 10 [cents] each." The trim size was equal to Dell regular books but the page count was considerably less at 64 pages. The 36 book experiment shows that even a large successful publisher couldn't sell profitably at 10 cents. But at least by clearly marking the books as 10 cents Dell didn't make the same mistake as Bantam.

Dell 10 cent 18

Dell 10 cent 18 back

Dell 10 cent 36

Dell 10 cent 36 back