At this point I began to wonder if the LA Bantam vender existed. I could find no one who had seen a machine, no documentary evidence for it and the only source for information on LA Bantam appears to be the 40 year old memories of someone who worked at Dell but it isn’t clear if he worked at Bantam.
The next obvious place to look was the books which, except for the last one, have Bantam house ads on the back cover. There is also an ad on page 100 of some of the books. One of the ads on the back cover, after a list of LA Bantams, states “this store aims to have available at all times good books…at the lowest possible price.” The ad on page 100 states “look for these titles where you bought this book.” There is no mention of vending machines. The message is that the books were sold in the traditional places – bookstores, drug and other stores, newsstands. There are copies of LA Bantams with a red “10c” in the upper right hand corner of the front cover which must have been added by the publisher. If sold only in a vender the “10c” wouldn’t have been necessary. It is possible that these copies were sold in stores and on newsstands either simultaneously with or after books sold in venders but I believe the “10c” was added because Bantam learned that store and newsstand customers didn’t know the books were 10 cents and not 25 cents.
I learned when researching my book vender article that developing, producing and servicing a vending machine is not a simple undertaking. Large established companies like Pocket and Avon joined with vending machine companies to produce their short-lived machines to supplement traditional book selling methods. Little Blue Books was looking to replace the faltering mail order business with vending but it failed as well. It doesn’t seem to me credible that a small company like Bantam would choose vending, an expensive and complicated distribution method to put in place, first thing out of the gate.
So until a LA Bantam vender shows up I can only conclude that it is a chimerical machine.
LA Bantam 9 back
LA Bantam 9 with 10 cent sticker
LA Bantam 18
LA Bantam 23
LA Bantam 25
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